Announcing Online Auctions! Rare classic and collector cars vetted by our dealer network.
 Click here to bid now.

ICON FJ40 Roadster Celebrates Simplicity

By Steven Symes Nov 05, 2019
Shop Trucks
By Steven Symes Nov 05, 2019
This is how classic off-roading should be done.

While Toyota never openly preached the Lotus doctrine of simplifying vehicles and then adding lightness, that’s exactly what’s going on with the new ICON FJ40 Roadster. Not only is this door- and roof-free 4x4 less complex and lighter than other builds, the stripped-down nature of it helps keep down the cost. It’s a win-win-win of epic Michael Scott proportions.

Too often, by adding all kinds of restomod touches and other enhancements, we get so far away from the true elements of a classic vehicle. That’s sad. In that vein, this FJ40 Roadster only has a bikini top, no air conditioning, and no heater, although seat heaters have been installed (ICON isn’t a bunch of monsters, after all).

You’re not going to see some fancy-shmancy touchscreen mounted on the original metal dash or a carbon fiber, flat-bottom steering wheel, and so on. Instead, you as the driver get to use the original analog gauge cluster and pull knobs in the dash.

ICON FJ40 Roadster Celebrates Simplicity
View in gallery

To show off this new path, ICON chose to build a Toyota FJ40 Roadster using what it calls the Old School design package and a vibrant Mayan Sun paint. That combination certainly gives the off-roader a decidedly retro vibe, which is exactly the point.

There’s also a New School design package, which features some different equipment like tapered bumpers with brush guards, a center-mounted front license plate, and other modern touches. On an “extremely limited” basis, ICON 4X4 is also offering The Derelict package, which mainly gives the FJ40 Roadster a weathered patina appearance.

ICON makes a good case for choosing one of the FJ40 Roadsters versus its other Toyota Land Cruiser builds. Not only is the cost lower, the build time is shorter, so you get it sooner. Then you can head out into nature and feel more in tune with the surroundings and the vehicle, instead of having a bunch of modern “innovations” getting in the way.

Of course, being a hand-built, low-volume vehicle built in the United States by skilled workers, don’t expect the ICON FJ40 Roadster to be cheap, because it isn’t. ICON doesn’t put pricing out there in plain view, and that’s a clear sign, but if you dig you’ll find the base price is $185,000. If that takes your breath away, looking at some more budget-friendly off-roaders is in order.  

Photos credit: YouTube

Related articles

Scarface’s Cadillac is Available To Buy

This is the ride the notorious Al Capone made famous. Love or loathe him, everyone knows Al Capone or “Scarface.” T...
By Steven Symes Feb 14, 2020

The Don Bolles Car Controversy

It all boils down to whether the Datsun should be displayed or destroyed. June 2, 1976 is a day which rocked the jo...
By Steven Symes Feb 14, 2020

Hit The Dunes In This 1970 Baja Bronco Tribute

This high-quality tribute build pays homage to the rarest Bronco ever made. If you're looking for a super-rare vers...
By Jeffrey N. Ross Feb 14, 2020

Mil-Spec Mercedes G-Wagen Transformed Into Bespoke Off-Roader

Forget Broncos and Humvees, these restored, former military G-Wagens are the ultimate classic off-road vehicles. Bre...
By Jeffrey N. Ross Feb 13, 2020
Show Me More

URL copied to clipboard