Announcing Online Auctions! Rare classic and collector cars vetted by our dealer network.
 Click here to bid now.

Watch A Retro BMW E30 Promo Video

By Steven Symes Dec 13, 2019
news
Shop
By Steven Symes Dec 13, 2019
This was definitely cool in the 1980s.

Back in the 1980s BMW was riding high. Its cars were considered great for driving plus they were status symbols for Baby Boomers who were climbing the corporate ladder. That kind of upward social and economic mobility is encapsulated in the commercial below for the E30 or the second generation of the BMW 3 Series. Everything about the TV spot is 1980s cool, right down to the music and cinematography.

This commercial apparently aired back in 1984 and is a treasure trove of nostalgia. Starting off by referencing the company’s motorsports heritage is always a good move. It reminds customers that what you’re selling is exciting and cutting-edge. Then it switches to speedboats, which we’re going to guess have BMW marine engines, and that’s loosely related to the E30. After that it’s some action shots of guys riding BMW motorcycles. Really, this ad starts to turn into a BMW ego fest quickly, but in a cool sort of way.

We’re treated to cutting-edge computer graphics for the time, kids. For those who don’t remember, these blocky representations of fuel injectors, transmissions, and pistons looked mesmerizing to people who thought playing Space Invaders and Pac Man was also on the forefront of innovation. Yes, the BMW E30 was a pioneering vehicle for its time, only without sapping the fun out of driving.

By far the best parts of this long advertisement is when the BMW 3 Series is shown at what appears to be a beachside estate. A woman is swimming, water is running over the car’s hood. We see an action shot of those neat headlight wipers. Are these a symbol of something? Nobody truly knows, but it was supposed to make you want a Bimmer badly.

Later, the same woman is driving the E30 convertible through some really weird landscapes. It’s like a long perfume ad which is supposed to make you feel enchanted but actually only leaves you confused. Still, you pretend to understand because you think everyone else does.

You do get to see a BMW M3 doing its stuff on an open road. That part is great. Then we’re back to inexplicable landscapes and a 325e, or a woman in white kind of posing around a 325i. Perhaps the greatest is the guy driving an E30 through snowy mountain terrain. There’s nothing more exciting than navigating a winter wonderland using a rear-wheel-drive vehicle.


Related articles

Father And Son Reflect On 1971 Alfa Romeo Spider 1300 Junior

Even through the language barrier, the love of cars translates. Everyone seems to have their own idea of what const...
By Steven Symes Feb 14, 2020

Mil-Spec Mercedes G-Wagen Transformed Into Bespoke Off-Roader

Forget Broncos and Humvees, these restored, former military G-Wagens are the ultimate classic off-road vehicles. Bre...
By Jeffrey N. Ross Feb 13, 2020

Man Rescues 1974 Porsche 911 Targa From Junkyard

He also saved himself a small fortune but bit off a ton of work, too. Being a car enthusiast when you’re not rich a...
By Steven Symes Feb 12, 2020

Rolls-Royce, Maseratis Stolen In TX, Recovered In GA

Police arrested three men in possession of the stolen exotics. On January 31, the Brookhaven, Georgia police depart...
By Jeffrey N. Ross Feb 12, 2020
Show Me More

URL copied to clipboard