Announcing Online Auctions! Rare classic and collector cars vetted by our dealer network.
 Click here to bid now.

Barrett-Jackson Announces Toyota-Lexus Partnership

By Steven Symes Dec 17, 2019
news
Shop Sports
By Steven Symes Dec 17, 2019
Powerful forces are making a good event even better.

Ahead of the auction in Scottsdale, Arizona next month, Barrett-Jackson has announced it has added Toyota and Lexus to its list of official manufacturing partners. Those two venerable car brands join the likes of Chevrolet, Dodge, and Ford in the Sponsor Pavilion. This arrangement is set to last through 2022, with the possibility it will continue past then.

As sponsors, Toyota and Lexus have signed on for four auctions held each year. They will get display spaces at each, allowing them to show off their latest production vehicles like the Toyota Supra and Lexus RC 350 F Sport. They’ll also be able to show off heritage models, such as the ever-popular Toyota Celica and MR2, plus special development vehicles.

This also means Toyota and Lexus cars will be present at the Barrett-Jackson Performance Track. That means auction attendees could experience the performance chops of different models for themselves, helping to build more respect for the brand.

Barrett-Jackson Announces Toyota-Lexus Partnership
View in gallery

Lexus will enjoy its own role at auctions. At Scottsdale, the brand will be the presenting Sponsor of the Scottsdale 2020 Opening Gala Night. It will also have luxury vehicles on display at the Sponsorship Pavilion.

“We’re proud to have Toyota and Lexus join the Barrett-Jackson family as official manufacturer sponsors through 2022,” said Craig Jackson chairman and CEO of Barrett-Jackson. “Our relationship with Toyota started at the 2019 Scottsdale Auction where we sold the first production 2020 Toyota Supra VIN 001 for $2.1 million benefiting the American Heart Association and the Bob Woodruff Foundation. Giving back to those in need is integral to Toyota, Lexus and Barrett-Jackson, each raising millions of dollars each year for charities around the world.”

While the other three existing manufacturing partners have an international reach, Toyota will help Barrett-Jackson will help increasing the company’s global influence. It’s also a chance for the automaker to connect better with automotive enthusiasts, something it admittedly hasn’t always executed perfectly on.

Earlier this year, Toyota sold the very first 2020 GR Supra through Barrett-Jackson. It seems that helped to spark this new arrangement.


Related articles

Scarface’s Cadillac is Available To Buy

This is the ride the notorious Al Capone made famous. Love or loathe him, everyone knows Al Capone or “Scarface.” T...
By Steven Symes Feb 14, 2020

Father And Son Reflect On 1971 Alfa Romeo Spider 1300 Junior

Even through the language barrier, the love of cars translates. Everyone seems to have their own idea of what const...
By Steven Symes Feb 14, 2020

The Don Bolles Car Controversy

It all boils down to whether the Datsun should be displayed or destroyed. June 2, 1976 is a day which rocked the jo...
By Steven Symes Feb 14, 2020

CO Ford Dealer Employee Crashes 2020 Mustang GT During Joyride

And the dealership's was positive enough that it didn't lose a customer from this ordeal! If you're an enthusiast, y...
By Jeffrey N. Ross Feb 14, 2020
Show Me More

URL copied to clipboard