Announcing Online Auctions! Rare classic and collector cars vetted by our dealer network.
 Click here to bid now.

Watch This 1993 Ford Mustang Commercial

By Steven Symes Dec 23, 2019
news
Shop Muscle
By Steven Symes Dec 23, 2019
Marketing on the eve of revolution.

For a long time the 1993 Ford Mustang has been largely ignored. That’s understandable, considering the SN95 launched in 1994 and revolutionized the pony car in so many ways. That’s what makes watching this ’94 Mustang commercial so interesting.

The 1993 model year was one which originally was not supposed to be. Ford had been working with Mazda to create a revolutionary new Mustang which would use a front-wheel drive platform and drop the V8 from the lineup. You probably know what happened next, with Mustang fans flooding Ford with angry responses.

Ford had to scramble to create the SN95, which would preserve those vital elements of the Mustang. In the meantime, the Fox-body models had to soldier on. This commercial gives us a peek at how dealers marketed an aging platform which had been around for a whopping 15 years.

Essentially, they slapped a new coat of paint on the Mustang’s marketing. You get music relevant for the time, the latest fashions, and some high-tech effects for the ad. The dealer also promotes features which don’t have anything to do with performance, like the “premium sound system” and cruise control. It’s a far cry from how the Mustang was marketed back in the day and even from how it was marketed a year later, celebrating freedom, tradition, and performance.

Another prominent feature of this commercial is the promise that guys who drive a Ford Mustang are more attractive to women. Ford, Chevy, and Mopar fans will argue this one all year and more, but the dealer obviously was leveraging the old strategy of using sex appeal to sell products.

Interest in Fox-body Mustangs has been on the increase in recent years. People are feeling nostalgic for what the American muscle car was in the 1980s, and that of course leads them to the Ford Mustang of the time.


Related articles

Muscular 1974 Super Duty Trans Am Commands Attention

Some call this the last great Pontiac muscle car! Authentic Trans Am Super Duty cars are not as easy to come by as ...
By Elizabeth Puckett Feb 14, 2020

Scarface’s Cadillac is Available To Buy

This is the ride the notorious Al Capone made famous. Love or loathe him, everyone knows Al Capone or “Scarface.” T...
By Steven Symes Feb 14, 2020

For Valentine's Day, Give the Gift of 760 Horsepower

You’ll be helping a worthwhile cause, too. Donate to the Shelby American Collection and get entered to win a 2020 S...
By Steven Symes Feb 14, 2020

CO Ford Dealer Employee Crashes 2020 Mustang GT During Joyride

And the dealership's was positive enough that it didn't lose a customer from this ordeal! If you're an enthusiast, y...
By Jeffrey N. Ross Feb 14, 2020
Show Me More

URL copied to clipboard